100 Plus Promotion Ideas….

Just attended the “100 Plus Promotion Ideas in 50 Minutes” session.  We learned a lot about unique ways to promote our stations on college campuses and in the community.  One idea I really liked was the “pie a DJ” event.  What a great way to get attention and have fun!!! One main thing that was talked about was the need to have unique promtions alongside the normal ones.  There’s all sorts of wacky “holidays” each month, like Dental Hygiene Month in October or Be Bald and Be Free Day on October 14th.

Before that I went to the Photoshop session, highlighting Photoshop CS4.  Jason Levine did another great job showing people of all technology skills how to get the most out of the product.  Apparently now in Photoshop you can insert and manipulate video as well as pictures, which is pretty cool! We also learned how to add logos to 3D objects and make them blend in with the lighting and shadows.

I’m currently in Ballroom A in the Convention Center for the first General Session meeting.  Although it was tricky to find, we made it to the room finally!  This General Session featured some awards, but the main part is a presentation by Rich Boehne, President and CEO of The E.W. Scripps Company.  This presentation focuses on what the future holds for local media and I’m excited to hear about it.