September 25, 2009
National College Media Convention Broadcast Sessions Announced
Here’s the latest on the Fall Convention, happening now:
New Session:
Thursday, 9-9:50am
The Faculty Summer Internship Adventure
What happens when a college television adviser spends a summer working for a local small town radio station? She stretches her critical thinking skills to bridge the gap between the town and gown while also providing her students with exciting local radio and TV experiences. She also learns all sorts of things that can be integrated into her
existing mass communication curriculum and assessment plan. Come and listen to her air check!
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Maureen Carrigg, Wayne State College
New Session:
Thursday, 10am-10:50am
Media Promotion/Student Media/Broadcasting/Advising
Targeting your demographic: A focus on Radio Disney. Learn how Disney Radio network uses research to target their demographic. Then take the next step and discuss how college media can apply the Radio Disney model to target specific demographics in your own market.
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Candace Walton, University of South Dakota
Judy Oskam, Texas State University
Session Change:
Thursday, Noon-12:50pm to Friday or Saturday, time and location to be determined
Addressing New Technology Challenges for College TV Stations
Add Presenter:
Thursday, 1-1:50pm
Radio Roundtable: Management
Maggie Brennan, University of Wisconsin-Madison
Change Presenter:
Thursday, 4:30-5:30pm
Alternatives to Licensed Broadcasting
Will Robedee, Rice University
Gregg Newton,
Add Presenter:
Thursday, 4:30-5:30pm
Radio Imaging for College Stations
Gregory Weston, University of Pittsburg
Change Presenters:
Friday 9-9:50am
Advising the Radio/TV Station: A Faculty Caucus/Workshop
Dave Black, University of Wisconsin-Madison
Lisa Marshall, Muskingum University
John Morris, University of Southern Indiana
W. Joe Watson, Baker University
Want the latest on the broadcast sessions being offered at the National College Media Convention in Austin, Texas? Look below. Additional information will be added as the convention nears, so check back often. A list of other convention sessions is available on the College Media Advisers Web site.
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CBI Cybercast!
This will be the eighth annual event for CBI. CBI is the first college organization to webcast live from the convention and the tradition continues! This event allows stations to showcase their talents in a live internet broadcast! Do a live show or bring a pretaped special production which highlights your station’s best efforts!
8 a.m.-3 p.m.
Thursday
Governor’s Ballroom, Hilton, 4th Floor
Audio Editing With Adobe Audition 3.0.1
Learn the fundamentals of working with compression, limiting, mastering EQ, and prepping audio for delivery. Bring your audio production-related questions and I’ll show you *how* to do it in Audition 3!
10-10:50 a.m.
Thursday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems
Station Repair Clinic
Bring your specific station problems and meet one-on-one with a veteran broadcast adviser to help your station take the next step.
10 a.m.-2 p.m.
Thursday
Foyer outside 8A-8C Convention Center, Third Floor, 4th Street Exit from Hilton
Radio Roundtable: Production
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
10 a.m.-10:50 p.m.
Thursday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Hannah Miller, Texas State University San Marcos
What Employers Want
Learn how the hiring process works on the other side of the desk. There’s more to getting a job, than just getting a degree, and you need to start getting ready now. Dan has hired about 800 people in the production/broadcast industry.
11-11:50 a.m.
Thursday
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Dan Knight, University of Texas-Austin
So Who Are These People??
Presentation will provide an in-depth profile of the first Obama FCC. Biographical and background information on the newly appointed chair and commission and an update on the two remaining holdovers from the Bush FCC.
11-11:50 a.m.
Thursday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Michael Taylor, Valdosta State University
Greg Newton, Ohio University
Radio Roundtable: Sports
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
11-11:50 a.m.
Thursday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Photoshop CS4–Tips, Tricks & Integration
See tips and tricks of cool features in Photoshop CS4 extended, and learn how it integrates seamlessly into EVERY application in CS4 Master Collection.
11-11:50 a.m.
Thursday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems
Addressing New Technology Challenges for College TV Stations
College TV stations, always short on cash and frequently short on engineering help, are desperately trying to keep up with the rapid technology changes in television production and broadcasting. Just some of these challenges include training students in HD equipment/software, “going digital” and/or “tapeless” in video workflow and broadcast, and meeting the “raised bar” on expected editing quality. This lively and interactive session will present one station’s approach to these issues and others, as well as open the floor to best practices from the audience.
Noon-12:50 p.m.
Thursday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Erick Lauber, Indiana University of Pennsylvania
Rock and Roll Radio Roots
Presentation will provide an in-depth profile of the development of personality radio in America. Utilizing audio samples of key figures in the development of personality style and delivery, the presentation will illustrate the changes in personality radio delivery from early top-40 to the point when “liner readers” became the norm. This presentation will be informative and instructive for contemporary college radio personalities seeking exemplars to guide their growth.
Noon-12:50 p.m.
Thursday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Michael Taylor, Valdosta State University
Demo Tape Critiques
Bring your radio or TV demo DC or DVD and get one-on-one feedback from the professionals. Sign-up for your 15 minute critique session at the CBI Table.
Noon-1:50 p.m.
Thursday
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Radio Roundtable: Music
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
Noon-12:50 p.m.
Thursday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Brandon Scheiber, Valdosta State University
Jajuan Haynes, Valdosta State University
Jeremy Leonard, North Carolina State University
Put It In Writing: Forms That Will Save Your Butt
Forms to help advisers and student managers make the rules clear and cover them in case of problems.
1-1:50 p.m.
Thursday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Richard Gainey, Ohio Northern University
Radio Roundtable: Management
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
1-1:50 p.m.
Thursday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Robinaugh, Ohio University
Producing for Television
This adviser and executive producer for PBS affiliates around the country will walk you through the necessary steps to produce for public television. Includes pitching an idea to a PBS affiliate, qualifying potential sponsors and acquiring underwriting dollars, landing meetings, and creating proposals and leverage packages.
2-3:20 p.m.
Thursday
7, Convention Center, 3rd Floor, 4th Street Exit from Hilton
David Levy, Pedal America
100 Plus Radio and TV Promotion Ideas in 49 Minutes
A sharing session of promotional ideas for campus radio, TV and cable systems. Hard copy handouts will be available.
2-3:20 p.m.
Thursday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Richard Gainey, Ohio Northern University
Play-by-Play Basics
Learn the tricks of this radio and television sports trade from a professional who is doing it. Mike Capps is in his 9th year as Director of Broadcasting for the Round Rock Express baseball team with prior TV experience in Dallas and St. Louis.
2-3:20 p.m.
Thursday
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Mike Capps, Director of Broadcasting, Round Rock Express
Radio Roundtable: Programming
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
2-3:20 p.m.
Thursday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Production Premium CS4–Tips, Tricks, Integration
See the complete workflow for creating content; editing, capture, post-production, and deployment of Blu-ray disc, Adobe Flash video, Flash Mobile device, or anywhere with video. This session will highlight workflow between Adobe Premier Pro CS4, After Effects CS4, Encore CS4, Photoshop CS4, Soundbooth CS4, Flash CS4 & Adobe Media Encoder and more.
2-3:20 p.m.
Thursday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems
Plenary Session
3:30-5 p.m. Thursday
Opening Convention General Session and Adviser Awards Presentation
Rich Boehne is The E.W. Scripps Company’s president and chief executive officer and a member of the company’s board of directors.
Scripps today includes local media businesses–broadcast television stations, newspapers, and news and information internet sites – plus a national and international licensing and syndication unit.
Prior to the separation of Scripps into two publicly traded companies, Boehene was chief operating officer of the combined enterprise. The company’s cable networks and specialty internet search business were spun off July 1, 2008 into a new company – Scripps Networks Interactive.
Rich joined the Scripps corporate staff in 1988, just prior to the parent company’s initial public offering.
Before moving to Scripps headquarters, he was a business reporter and editor at The Cincinnati Post, a Scripps newspaper, where he covered Wall Street, the national economy, and developments in the media industry.
Rich received a bachelor’s degree in journalism from Northern Kentucky University in 1981. In 1996, he received the university’s annual Professional Achievement Award, and in 2001 was named the university’s Outstanding Alumnus.
Ballroom A,B,C, Convention Center, 1st Floor, 4th Street Exit from Hilton
Rich Boehne, president, The E.W. Scripps Company
Ken Rosenauer, President, College Media Advisers
Logan Aimone, Executive Director, Associated Collegiate Press
Alternatives to Licensed Broadcasting
You can’t get an FM license? So what! We’ll give you a rundown on options that you have for reaching your community regardless of your signal.
4:30-5:30 p.m.
Thursday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
John Devecka, Loyola University Maryland
Radio Imaging for College Students
Effective station imaging can turn your casual listeners into regular listeners, and your regular listeners into junkies. Through a discussion of branding and programming philosophy, this session will show you how to develop an imaging strategy that’s right for your station.
4:30-5:30 p.m.
Thursday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
TV Roundtable: Management
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
4:30-5:20 p.m.
Thursday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
The First Night Adviser and Student Reception
The First Night adviser and student reception for the 2009 ACP/CMA National College Media Convention is being served up Austin-style! Join College Media Network and College Broadcasters Inc. at one of the hippest clubs in town, The Mohawk, for Austin bands and Texas BBQ. Doors open at 5 p.m. Thursday, Oct. 29, and the music starts at 5:30 at this exclusive event for all registered attendees, 18 and older, of the National College Media Convention. (Don’t forget your convention ID! You will NOT be allowed in without it!)
At “The Cabin,” the indoor bar, you’ll find the adviser reception, with Texas-style BBQ and sides. Did we mention ice cold beer and well-poured drinks? The music starts at 5:30 with The Lost and Nameless Orchestra, followed by The Blue Hit, and The Fireants.
Out on “The Range,” the outdoor stage, students (and advisers?!) will find some of Austin’s finest alternative bands. The festivities start at 5:30 with Soundfield, Yellow Fever will follow, and the party will be topped off by The Black and White Years, winners of five 2009 Austin Music Awards, including Austin Song of the Year, Best New Band and Best Band (Rock).
Catch a pedicab or take a short walk to The Mohawk, a mere 6 blocks north of the Hilton. Pedicabs courtesy of Capital Pedicab. (Don’t forget to tip your rider!) It’s a classic Austin night to introduce you to the Capitol of Texas and the 2009 ACP/CMA CBI National College Media Convention. Don’t miss it!
CBI Cybercast!
This will be the eighth annual event for CBI. CBI is the first college organization to webcast live from the convention and the tradition continues! This event allows stations to showcase their talents in a live internet broadcast! Do a live show or bring a pretaped special production which highlights your station’s best efforts!
8 a.m.-3 p.m.
Friday
Governor’s Ballroom, Hilton, 4th Floor
Advising The Radio/TV Station: A Faculty Caucus/Workshop
This session will bring together faculty members who serve as advisers to the campus TV and/or radio station. Topics will include advising duties, release time, station mission re: to the academic program, internships and career planning/guidance for students.
9-9:50 a.m.
Friday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Norman Prusslin, Stony Brook University
Swag Swap
Bring your station swag and trade with others. This is an open session where you can see what other stations are doing to get their name out there. So bring your stuff to share!
9-9:50 a.m.
Friday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
9-9:50 a.m.
Friday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio
New Technology Previews: Adobe® Story & Adobe Flash Catalyst
Create Engaging Experiences with the new collaborative, script development tool, Adobe Story. Adobe® Flash® Catalyst is a new professional interaction design tool for rapidly creating user interfaces without coding. This gives designers a real edge and head-start when needing to create an interactive page quickly with complete functionality.
9-9:50 a.m.
Friday
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems
Plenary Session
10-11:20 a.m. Friday
Convention General Session
Steve Outing has been a professional journalist since 1978, when he graduated into a stable and dull media world where news jobs had barely changed in decades, and changing the font of a newspaper’s headlines was considered to be “innovation.” After working for newspapers and magazines for 15 years he took a buyout from the San Francisco Chronicle, which had employed him for half his career, and dived into the fledgling field of online media just at the point when the first web browser was released. From that time on, news and media innovation became a daily reality, causing journalist to feel their once-stable jobs wobble beneath them, and creativity and innovation took center stage in the transformation of journalism.
Since 1993, Steve has been a pioneer in online media innovation and the transition of traditional news organizations to the interactive, digital, network world. His unusual journalism career over the last decade and a half has included advising the news industry as a writer, columnist, editor, author, researcher, blogger, speaker, consultant and entrepreneur. He is an interactive-media columnist for Editor & Publisher Online (“Stop the Presses!” has been published since 1995), and in 2000 was awarded an “EPpy” for Outstanding Individual Achievement in serving the online-news industry. From 2001 to 2006 he was a senior editor at the Poynter Institute for Media Studies and headed up the Eyetrack III study of online news user behavior. Steve also co-founded a web-media company (applying grassroots and social media to adventure sports) that closed in late 2007.
Currently he is working with the University of Colorado School of Journalism and Mass Communication on proposed nonprofit initiatives for resurrecting a high level of investigative journalism in the wake of newspaper closures and layoffs of journalists, and applying and testing new technologies, reporting techniques, and business models to real-world journalism. Steve lives in Boulder with his wife and two daughters.
Ballroom A,B, C, Convention Center, First Floor, 4th Street Exit from Hilton
Steve Outing, University of Colorado-Boulder
Ken Rosenauer, President, College Media Advisers
Logan Aimone, Executive Director, Associated Collegiate Press
Getting In The Game
Learn the skills you’ll need and how to land your first sports gig and how to move up from there. This session will also include discussion on how to get the most out of your sports internship and so-called minor sports.
11:30 a.m.-12:20 p.m.
Friday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Kent Koen, play-by-play voice from Austin Aztex soccer, former GM, Austin Wranglers football
Station Repair Clinic
Bring your specific station problems and meet one-on-one with a veteran broadcast adviser to help your station take the next step.
11:30 a.m.-2 p.m.
Friday
foyer outside 8A-8C Convention Center, Third Floor, 4th Street Exit from Hilton
TV Roundtable: Sports
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
11:30 a.m.-12:20 p.m.
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
11:30 a.m.-12:20 p.m.
Friday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio
Sharing the Love: FCP, AVID, RED & CS4
Get a first-hand look at the integration and round-tripping available between Final Cut Pro, Avid Media Composer and Production Premium CS4, with Premier Pro as the gateway. See true tapeless, native import and editing of RED camera R3D media with real-time processing…all on a laptop.
11:30 a.m.-12:20 p.m.
Friday
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jason Levine, Sr. Worldwide Evangelist, Creative Solutions, Adobe Systems
Webcasting Rules and Royalties
ATH? Per-Performance? Will SoundExchange send an invoice? This session will help you understand the current fees and rules concerning webcasting and how they might change. The speakers have been advocating on behalf of college stations since 2002 before the U.S. Copyright Office, the Copyright Royalty Judges and Congress.
12:30-1:20 p.m.
Friday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Will Robedee, Rice University
Joel Willer, University of Louisiana at Monroe
Blending Academics with Radio Activities
How do you take advantage of existing courses to help improve the activities of a university radio station, without infringing on the station’s autonomy? This workshop will provide information about assignments that are used in several courses at East Stroudsburg University to achieve this delicate balance. These assignments can be replicated at other university radio stations.
12:30-1:20 p.m.
Friday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Robert McKenzie, East Stroudsburg University of Pennsylvania
Demo Tape Critiques
Bring your radio or TV demo CD or DVD and get one-on-one feedback from the professionals. Sign-up for your 15 minute critique session at the CBI Table.
12:30-2:20 p.m.
Friday
8 A&B, Convention Center, Third Floor, 4th Street Exit from Hilton
TV Roundtable: News
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
12:30-1:20 p.m.
Friday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Janet and Bono and Cher? Oh my! Current Regulation of Indecent Broadcasts
Earlier this year, the Supreme Court upheld the FCC’s regulation of indecent broadcasts. What does that decision mean for your station? And what’s still to come in the ongoing legal process? The presenter is a former program director and air talent, he is now in his fourth decade of trying to explain what “indecent” means.
1:30-2:20 p.m.
Friday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Greg Newton, Ohio University
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
1:30-2:20 p.m.
Friday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio
Radio & TV Adviser Syllabi Exchange
1:30-2:20 p.m.
Friday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Starting a Campus Online TV station
This session will concentrate on starting a Student operated campus TV station. It will include broadcasting on the internet (VOD), using campus cable system for broadcasting, and streaming sporting events and how to operate and promote the station. Student staff will be on hand to answer questions.
2:30-3:20 p.m.
Friday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Hank McDonnell, University of the Incarnate Word
Top Ten Video Production Tips
Ten steps to make your production more professional, more interesting, and less “accessish.”
2:30-3:20 p.m.
Friday
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Dan Knight, The University of Texas-Austin
Underwriting
Getting an appointment to present your case is just the beginning. The sale starts by researching the client’s needs and how your station’s strengths can help the client. Listening to the needs of the client helps tailor your presentation. Sell the strengths of your audience. The follow-up and customer service can close the deal. Part sales pitch, part psychology, part data crunching. All these skills go into making the sale.
2:30-3:20 p.m.
Friday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
H. June Fox, Director of Station Relations, DEI
J.C. Patrick, Director of Corporate Support, KUHF Houston Public Radio
New Broadcast Advisers Roundtable
Welcome all new advisers, whether your job only includes broadcast or will soon include broadcast, come meet with fellow new advisers. Learn about the struggles and successes we’re each having and some things you can do to strengthen yourself and your program. Also learn about some of the important news and events to keep an eye on.
2:30-3:20 p.m.
Friday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Charlotte Nisser, University of Oregon and CBI Vice-President
CBI National Student Production Awards Presentation
CBI will salute the best in student television and radio production at this ceremony for the National Student Production Awards contest. Students from all over the nation competed for top honors in 21 categories. The judges were professionals in the fields and journalism and mass communications faculty/staff members. This ceremony will include samples of the winning work from each category. Some of the categories include, Best VJ, TV Newscast, Video Technical Production, Music Video, DJ Air Check, Public service Announcement, Station Promo, Sports Reporting and more! In addition, we also recognize those members who have gone above and beyond to help the organization.
3:30-4:30 p.m.
Friday
9C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
CBI Membership Meeting
All staff and advisers from CBI member stations are invited for an update of the state of the organization and to share ideas about the future.
4:30-5:20 p.m.
Friday
9A, Convention Center, Third Floor, 4th Street Exit from Hilton
Broadcast Automation–Staying On the Air When No One’s There!
In today’s 24/7/365 “on demand” media world, shutting down at the end of a broadcast day is no longer a viable option. While the “automation” is a dirty word in many radio circles, the technology itself is neutral: this session will help you understand how to get the most out of your automation so that it complements…not replaces…your live airstaff. We’ll discuss the FCC requirements, practical hardware & operations considerations, and what solutions work best for various needs. The pros and cons of various manufacturers; automation solutions will also be touched on.
9-9:50 a.m.
Saturday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & Williams Smith Colleges
Radio Roundtable: Traffic
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
9-9:50 a.m.
Saturday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Play Ball! Remote Broadcast Solutions for Sports Games & Other Live Events
Broadcasting sports games is a great way to build listenership and win friends in your school’s athletics department. Ditto for broadcasting live events like visiting lecturers and commencement ceremonies. But it’s also a lot of work! We’ll touch a bit on the operational side of things, but this session is specifically about the myriad array of options…some cheap, some not…for getting our sportscasters’ audio from the field back to the studios. IP Codecs, POTS Codecs, ISDN, webcasts, Marti RPU’s, cellphone, Internet and more! Why settle for lousy telephone audio when there’s so many better alternatives out there?
10-11:20 a.m.
Saturday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & William Smith Colleges
Recruitment & Retention
Quick tips to help you recruit new staff and, once you have them in the door, how to keep them.
10-11:20 a.m.
Saturday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Warren Kozireski, SUNY Brockport
Radio Structure and Formats
10-11:20 a.m.
Saturday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Station Repair Clinic
Bring your specific station problems and meet one-on-one with a veteran broadcast adviser to help your station take the next step.
10 a.m.-2 p.m.
Saturday
Foyer outside 8A-8C Convention Center, Third Floor, 4th Street Exit from Hilton
Surveying College Radio: What to Do With the Data
Unlike their commercial counterparts who rely on Arbitron or Scarborough for listener information, college radio stations often collect data in-house using less sophisticated survey methods. This presentation will offer a brief overview of how stations can collect audience information and then delve into how to analyze and interpret survey data.
11:30 a.m.-12:20 p.m.
Saturday
8 A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Jamie Lynn Gilbert, North Carolina State University
Lisa Marshall, Muskingum University
Station and Community
Discussion of several ways you can help your station become a viable part of the community beyond the college grounds. Not only is this FCC law, but also it will help your station build its case when those ever-present budgeting questions arise.
11:30 a.m.-12:20 p.m.
Saturday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Warren Kozireski, SUNY Brockport
Learning Outcomes: The New Trend in Student Activities Broadcast Programs
There’s a lot of talk about “Learning Outcomes” in Student Affairs these days, what’s it all about? This session will discuss the trend, how you can create your own learning outcomes, measure the progress and results, and work with your students to provide the best learning environment you can. Not limited to broadcast, all media advisers are welcome to join. Will include job description handouts as well as sources to continue your own research on this topic.
11:30 a.m.-12:20 p.m.
Saturday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Charlotte Nisser, University of Oregon and CBI Vice-President
Radio Roundtable: Programming
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
11:30 a.m.-12:20 p.m.
Saturday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Interacting With the Community, Programming Ideas
Ways that you can reach out to your community and develop new programs and content for the station. We’ll share programming ideas and success/failure stories for lots of age groups.
12:30-1:20 p.m.
Saturday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
John Devecka, Loyola University Maryland
Radio Show and Tell
On-air talent and producers play their work while other attendees and the moderator constructively critique it.
12:30-1:20 p.m.
Saturday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Chris Wheatly, Ithaca College
Demo Tape Critiques
Bring your radio or TV demo CD or DVD and get one-on-one feedback from the professionals. Sign-up for your 15 minute critique session at the CBI Table.
12:30-2:20 p.m.
Saturday
8 A&B, Convention Center, Third Floor, 4th Street Exit from Hilton
Various Radio Professionals
Practical Operations Concerns About HD Radio
Wondering whether migrating to digital “HD Radio” is for you? We’ll take a relatively non-technical look at what HD Radio is, what it can…and cannot…do, and why it might be perfect for your station (or why you might never need it at all). Please note: if you’re already reasonably sure about “taking the plunge”, you may want to go to the “sister session”; “HD Radio Engineering Concerns”
1:30-2:20 p.m.
Saturday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & William Smith Colleges
How to Create Great Promos Even if You’re Not Creative
The most creative promos win the awards, but the true test of a promo is whether it increases your listenership. A strategic approach to imaging will help turn your casual listeners into regular listeners and make your regular listeners even more loyal. This session will offer tips on developing promos that will connect you to your listeners and present a framework for a successful imaging strategy.
1:30-2:20 p.m.
Saturday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Greg Weston, University of Pittsburgh
Radio Roundtable: Underwriting
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
1:30-2:20 p.m.
Saturday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Sports Remotes
From low to high budget–meet with some pros for tips on getting the most out of your remote broadcasts.
2:30-3:20 p.m.
Saturday
8A&B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
John Devecka, Loyola University Maryland
Rock & the Vote: Or, Do We Have to Air Politics?
Get all the details on the latest expectations from the FCC about your station’s responsibilities toward political shows and political underwriting. Times are changing–make sure you know what those changes are!
Presented by Glenda C. Williams, who has worked in political campaigns for more than 20 years as a consultant,producer for radio commercials, and copywriter. Her academic research specialty is political broadcasting and on-air promotion.
2:30-3:20 p.m.
Saturday
8C, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Glenda C. Williams, University of Alabama
HD Radio Engineering Concerns
If you’ve already made the decision to “go HD Radio”, now you need to pick a solution from a dizzying array of options. This session … which will get technical…will explain the engineering behind the USA’s “In-Band, On-Channel” (IBOC) digital solutions known as “HD Radio”. Issues from your antenna needs, transmitter issues, STL concerns, monitoring,program management and similar options will be discussed. Please note, if you’re not sure if HD is for you, or if you have questions about the more “day to day” issues of HD Radio, please attend the “sister session”; “Practical Operations Concerns About HD Radio.”
2:30-3:20 p.m.
Saturday
9B, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Aaron Read, Hobart & William Smith Colleges
TV Roundtable:Documentary
Come meet with other students interested in talking about this broadcast topic. Bring your own examples, thoughts, or just come to get ideas.
2:30-3:20 p.m.
Saturday
9A, Convention Center, 3rd Floor, 4th Street Exit from Hilton
Plenary Session
9:30-10:45 a.m. Sunday
Closing Convention General Session: Keynote speaker, John Burnett, National Public Radio Correspondent
Also, Recognition of Collegiate Excellence: Best of Show Awards
As a roving National Public Radio correspondent, John Burnett’s beat stretches across the U.S., and sometimes around the world. His special reporting projects have included New Orleans during and after Hurricane Katrina, the U.S. invasion of Iraq and its aftermath, and many reports on the Drug War in the Americas.
His 2008 four-part series, “Dirty Money,” which examined how law enforcement agencies have gotten hooked on and, in some cases, corrupted by seized drug money, won three national awards: a Scripps Howard National Journalism Award for Investigative Reporting, and an Edward R. Murrow Award for the accompanying web site. Following Mr. Burnett’s presentation the Best of Show Awards will be presented.
Come and see if you won one of the Best of Show Awards. Take back home one of the big awards and mount it on your newsroom wall.
Governors Ballroom, Hilton, 4th Floor
Logan Aimone, Executive Director, Associated Collegiate Press
Sally Turner, President, College Media Advisers
Ken Rosenauer, Past-President, Collegemedia Advisers
CBI is a member-driven organization serving students and advisers of student media. Through events, programs and a network of expertise, CBI fosters experiential learning, professional opportunities and advocacy for the success of student media programs.
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