This week’s spotlight comes from Bearcast at the University of Cincinnati!
Interested in having your student broadcasting group on the spotlight blog? Email Jessica!
On Feb 9, music lovers in Houston rejoiced at the news that KTRU would be back on the airwaves. The station had been off the air, but available online since 2010 when their broadcast tower was sold. After a lengthy application approval with the FCC, KTRU will be assigned a new number on the dial and a new tower.
See more from CW39.com.
All former Slug Radio Wizards at KZSC are invited to “spin some classics and share personal reflections about their glory days on the air” on those respective dates, at any time between 10 a.m. and 6 p.m. Present tense KZSC staff “will be on hand to document your treasured stories and give flashback tours of KZSC’s redwood outpost,” the announcement that we received promised.
Read more from Radio Survivor.
Plus: College Radio Watch has news on the annual HBCU college radio convention, anniversaries at KDVS and KSPC, and the KUWS documentary.
A lot of people including myself get overwhelmed by the idea of a big campaign. Two years ago I was given the job of Promotions Director at WMUL FM; my first big task was to plan Hair from the Herd. Hair from the Herd is a Locks of Love donation we do every year. My first year was a major learning experience and I want to share what I was taught from then to now.R.A.C.E. is the bread and butter of any public relations campaign. R stands for research, A is for action, C is communication, and E is evaluation.
Research – You need to have an idea of what will work and what makes sense. So you need to figure out things like…
1) Cost – let’s face it in a perfect world this wouldn’t matter but in the real world it does. Sometimes we have a budget; other times we don’t. If you have no money that means you have to be creative. You may have to come up with smaller ideas to help raise money; things like a bake sale or March Madness brackets would help you come up with money. Another way to get money to fund your campaign would be sponsorships. If your event is for a nonprofit, companies may receive certain tax breaks. You need to talk with the nonprofit you are working with to see exactly how they do this. Some have the money go straight to their account and you have no access to it. A smaller local nonprofit may agree to give you the money to help with the event after it is has been donated to them if you solicit the donation.
2) Who is your target audience – you should cater to the group of people you want to attract. If you want to collect $10,000, like we do in my campaign class, you wouldn’t be targeting students. However, “Hair from the Herd”, where our main goal is collecting hair for “Locks of Love”, students are a pretty good target audience. A good way to break down audience is by age: Baby Boomers, Gen X-ers, Millennial’s. Most schools also have demographics of the student body listed, like number of students who live on campus and where they are from.
Action – So you know what you want to do and you have a target audience. Now it’s time to put your research into Action and find the plan that best fits what you want to do. You’ll need to figure things out some basic things…
1) Location – where is your event going to be? Not all locations are free and sometimes places are willing to help out student groups. Also, your school may have locations that are free for students to rent. For example, Marshall University has several rooms that students may rent at no cost or reservation fee. Be sure to do your research into what place best fits your needs. Another issue is some venues require you to use a caterer from their preselected list, even if you find a business to donate food for the event.
2) Setting a reasonable goal – After you research your target audience and determine an estimated total cost of the event, you must set a reasonable goal. So, if you are targeting students to raise money, a reasonable goal, depending on your school, may be $500. However, if you are targeting Baby Boomers, your goal may be closer to $10,000.
3) Approval – Make sure you get your event approved. If you are holding the event on campus, they may have rules that you must follow when fundraising. Always research fundraising policies and complete the paperwork to make sure your event is legal! For example, “Locks of Love” has a form to make an event an official “Locks of Love” sponsored event.
Communication – You must promote your event: if no one knows, no one can attend! Media attention is key to a successful event. Here is a basic break down of what I use.
Evaluation – How did the event do? Did the media cover it? Did you meet your goal? Figure out how the event did and what needs changed for next time — and if there will be a next time.
“Let me think. . . . Wow, I started in 1982, so I’ve been on for 33 years,” says Peters, who sounds as if he had added up the years for the first time and was surprised by the tally. “Yeah, that’s pretty crazy — how do you plan for something like that?”
Generations of listeners have bonded over his “Metal on Metal” show, which airs 6:30 to 9:30 p.m. Fridays.
Read more from Cleveland.com.
KTEQ(FM), the campus radio station of the South Dakota School of Mines and Technology in Rapid City, S.D., has returned to the air after a 14-year hiatus. Although the station was programming via Internet streaming during that time, it has returned to the air on its original FM frequency of 91.3 MHz and with the original call letters KTEQ.
The music festival showcases several local bands and musicians and every year the proceeds benefit a different organization or cause.
This year’s beneficiary was The University of Tennessee’s college radio station WUTK 90.3 The Rock.
Read more and see a video at Local 8 Now.
The CBI Board of Directors issues this position statement with the Student Press Law Center on college athletics broadcasts below as a downloadable PDF.
Requests for information may be directed to the Executive Director here.
CBI and SPLC Decry Prohibitions on Student Media Outlets Covering College Athletics
College Broadcasters, Inc. (CBI) and the Student Press Law Center (SPLC) stand behind student media outlets that have lost the ability to offer live game coverage of their schools’ athletic events due to exclusive agreements signed between athletic departments and commercial broadcasters.
Student-run media outlets are a vital part the experiential education offered on college campuses. Restricting or denying student access to high-profile events is both harmful to student development and antithetical to the value of the free exchange of ideas championed at educational institutions. Many professional sports broadcasters and journalists first developed their skills in student media. Cutting off access to student media outlets not only undermines the academic and co-curricular mission of higher education but also hinders the development of today’s students into tomorrow’s media professionals.
While we understand the economic imperatives behind these agreements, we believe these can exist co-operatively with student-operated broadcasts, which are generally non-commercial in nature. We cannot support contracts with outside entities that restrict the freedoms of student media, particularly when these agreements are made by college administrators only, without considering student opinions.
CBI and the SPLC would like to urge colleges and universities to consider student media outlets when considering broadcast rights agreements with outside entities, and to preserve the rights of student media outlets to cover their fellow students’ athletic events.
Last week, my students prepared for the “historic” blizzard that was predicted to pummel northern New Jersey and New York City with two feet of snow and howling winds. Through two hurricanes, multiple winter storms and a few campus emergencies, WSOU-FM, the station I oversee for Seton Hall University, has developed a reputation as a go-to resource for hyper-local news and information. Community service is what good radio is all about, and at WSOU we provide a training ground and encouraging environment that lets students learn the basics through hands-on experience, including how you help listeners during a weather emergency.
Our experience for this storm was a clear reminder that student electronic media is relevant. What student media outlets do matters to their communities.
As the storm approached, the students who run WSOU prepared for the worst. A team of 13 students was selected to stay at station throughout the storm, for up to 72 hours if necessary. They stocked the station with provisions, created shift rotations, and geared up to provide news, traffic, weather, and loud rock. The students checked in with contacts at municipal and county Offices of Emergency Management. As the storm began on Monday evening, they put their plan into place, reporting on road and transit closings, providing weather forecasts and news updates, all while still playing the heavy metal music WSOU is known for and snowplow drivers apparently love at 2 a.m.
In the end, our market was spared the worst of the storm, but other places – Long Island and eastern Massachusetts for example – did get hammered.
Now, this post isn’t about self-congratulations. Yes, I am proud of my students and how seriously they take serving the public interest. But I write this because regardless of type and reach, student electronic media outlets are just as important to community building and informational awareness as a commercial TV or radio station, the school’s website, or the student newspaper. Helping our communities during emergencies is a role CBI members should embrace. Fortunately, it isn’t that hard to do!
Make sure your media outlet is part of the emergency communication chain for both your campus and your community. Know in advance how you want to cover emergencies. Even if you don’t have a news department or a wire service, there are still plenty of ways your staff can share information with your audience. Sometimes, just being a comforting companion is exactly what your campus or community needs.
When your media outlet is a vital resource to both first responders and the general public, you become an essential service worthy of your institution’s support. So make yourself indispensable! You might be surprised by how much approval and admiration from your school follows.
The studio had been upgraded to and analog platform in 2005. Analog is the most basic form of a television studio, which involves tapes and a lengthy process of completing and exporting finalized work. With the upgrade complete, the communications department is able to work in a high-definition or HD. The studio no longer needs tapes to record and the Tricaster eliminates the worry about aging decks and tape storage an organization. Television staffers will now digitally record data and store it in files, similar to a desktop computer saving a Word document.
Read more from The Highlander.
On Monday, college radio station Radio Free Kokomo announced that Indiana University, Kokomo will be shutting down the streaming radio station. According to a post on the Radio Free Kokomo page,
“Radio Free Kokomo is sad to announce that the university has decided that they will no longer be supporting the station as part of the IU Kokomo experience. What this means is that at the end of this semester, we will be shutting down.”
Read more from Radio Survivor.
“For the Bates community, WRBC is about providing a fun space to chill out or play music,” Gluckow said. “I know people who did their radio from 4-6 AM in the morning, and every morning once a week the person who worked at the tollbooth would call in. Making those sorts of bridges is really cool.”
Read more from The Bates Student.
Starting Sunday, the nonprofit, student-run station will begin its annual Radiothon, to raise money to improve its equipment and keep programs like the “Kitten” (named after our culture’s fixation with cat photos) on the air.
As always, it boasts that it’s the only “free-form community radio station” in the Missoula Valley.
Read more from the Missoulian.
“I don’t see the CD dying anytime soon,” said Dennis Callaci, general manager for Rhino Records in Claremont. “I’ve been here 26 years. I remember everybody was saying vinyl is over… It’s a replay of the LP.”
Read more from The Sun.
Room 934 at Northside High looks like most other classrooms — a white board filling one wall, computers throughout the room and desks positioned on one side. But starting at noon Monday, this room became something else entirely. It’s now the headquarters for KNHS, the school’s very own student-run radio station.
Read more from The Advertiser.
While not exactly a CBI spotlight feature, we just had to share this video from WLOY at Loyola University in Baltimore. Definitely keeping the FUN where it belongs — in college media!
If you’re a CBI member and interested in having your organization featured as a spotlight, email Jessica at email@example.com. We’ve got some great profiles coming up from student TV and radio groups across the country and we’d love to have you too.
Sending out a few notes from the CBI Secretary’s desk:
Coming this winter to a mailbox and inbox near you will be the latest edition of the CBInsights newsletter. Along with information about upcoming CBI events and processes, we like to include pieces on topics currently relevant to CBI media members. If there are topics you’d like to see addressed in future editions of CBInsights, feel free to send them my way at firstname.lastname@example.org.
Secondly, a reminder to save these dates in your fall 2015 calendars: Oct. 22-24. That’s when CBI will host its annual National Student Electronic Media Convention at the Hyatt Regency Minneapolis. Check back regularly for more information about the CBI Minneapolis webpage.
Questions about CBI membership? Get in touch at email@example.com.
Every year, KBGA College Radio calls on its loyal listeners and community members to donate in support of the station. In exchange, donors receive premiums from local businesses and/or KBGA merchandise, as well as the pleasure of hearing engaging radio programming.
This year’s goal is to raise $20,000 to upgrade office computers as well as in-studio equipment. During Radiothon, pledges can be made by calling 243-5242 or visiting kbga.org.
Read more from the Missoulian.
Eastern Oklahoma State College will soon launch KWLB 93.1 FM to bring the best mix of music to the local airwaves.
The college will celebrate the launch of the radio station with a “Flip the Switch” event on Thursday, Jan. 29 at 1:30 p.m. in the Student Center Ballroom in Wilburton. The event, which is open to the public, will also recognize the partnership between Eastern and Oklahoma AT&T to make the project possible.
Read more from the McAlester News-Capital.
Also, according to the Jan. 21 issue of Tom Taylor NOW, this also affects KWLB’s programming:
What does Eastern Oklahoma State College have to do with the Dallas Cowboys? It’s not an obvious answer, but the college won the construction permits for two commercial FMs in the FCC’s Auction 93 – and on one of them, KWLB Red Oak (93.1), it will debut a commercial station that plays music and carries the NFL Dallas Cowboys. Eastern paid just $5,000 for what was originally a Class A facility, and successfully got it upgraded to Class C3, located east of McAlester.
Opponents of Georgia Public Broadcasting’s takeover of WRAS-FM (88.5), the influential independent radio station formerly run by Georgia State University students, continued their fight at GPB’s first board meeting of the year by questioning the deal’s merits, slamming the state media network’s leadership, and accusing its top official of trying to sidestep transparency laws.
Read more from Atlanta’s Creative Loafing.
“My sports broadcasting class, which I’m about to teach right now, will get a show-and-tell and maybe a few check-ins from celebrities in our field, sports broadcasting legends,” Belanger explains.
Read more from wggb.com.