Sessions • NSEMC 2022

Updated Friday, Oct. 7. Subject to changes. Complete descriptions will be added soon. Please check the convention app at the convention for the latest information.

Wednesday, Oct. 26

9 a.m. – 4 p.m. • Carroll
Basic Video Editing with Adobe Premiere 
In this pre-con workshop, you’ll learn the basics of shooting and editing digital video and turning that content into a short film or promotional video.  
In this day-long workshop, we’ll start the day by walking around Baltimore gathering footage with your camera, which you’ll edit later. As we are out gathering footage, you’ll also pick up some fun in-camera editing tricks that will take your video production to the next level.
In the second half of this workshop, you’ll learn about media management, digital workflow, and an introduction to Adobe Premiere. From there we’ll edit practice video or footage shot in the morning into some basic editing sequences and explore the concept of compressed time, matched action, and sequencing. Finally, we’ll learn some of the most popular exporting formats for social media, YouTube, and showing your work on a screen.
Plan to bring your camera and computer with Adobe Premiere already installed (there is a free fully functional 30-day trial version available for download from adobe.com). You need at least 8 GB/RAM and 25 GB of local storage on your hard drive. Don’t forget you’ll also need a way to import your video from your camera.
Presented by Adelina Cooper, PHD, Chair of Visual Arts and Media at the University of Mount Union

9 a.m. – 4 p.m. • Tubman
Recording, Mixing and Post-production with Adobe Audition
You know the basics of Adobe Audition, now take your knowledge and skills to the next level. In this full-day event, we will review the basics of proper live recording and mixing with local recording artist Skribe, and then move into the more detailed post production skills. This includes music mixing, pacing and levels. Other areas include compressions, voice to video (ADR), removing unwanted noise and overall energy of audio. When done, you will have the skills to take your production skills back to your station and produce the best work that you have ever done.
Plan to bring your computer with Adobe Audition already installed (there is a free fully functional 30-day trial version available for download from adobe.com). You need at least 8 GB/RAM and 25 GB of local storage on your hard drive.
Presented by John Morris – CBI President, General Manager, 95.7 The Spin, University of Southern Indiana and Sean McDonald – CBI Treasurer, Director, Neumann Media, Neumann University.

4:30-6 p.m. • Holiday Ballroom 6
Registration Open
Pick up your badges and bags and get to know other convention attendees.

6 p.m. • Location TBD
Student Welcome Social
All students are invited to the pre-convention student social mixer. Get to know your fellow student media members from around the country. Come to play games, eat snacks and kick off the convention. Learn about other media outlets and share your own experiences with your peers. Snacks and non-alcoholic beverages will be provided.
Ben Petruk, CBI Student Representative, Station Manager, 90.3 WMSC, Montclair State University

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Thursday, Oct. 27

8:30 a.m. – 5 p.m. • Holiday Ballroom 6
Registration and Vendor Exhibition Hall Open
Meet our convention sponsors and get to know their products and services. Plus, pick up your badges, bags and convention goodies.

9-9:50 a.m. • Holiday Ballroom 1
The Next Generation of Broadcast Engineers
Not every student has the skills or the talent to be on the air. Even if they did, there are not enough on-air jobs available to accommodate recent graduates. However, the broadcast industry is in desperate need of graduates who have the passion and technical aptitude to join the engineering profession. How do colleges attract and educate the next generation of technical professionals? How can students pursue broadcast engineering careers without getting an engineering degree? What can happen in traditional media programs for students to follow this pathway?
Scott Uecker, General Manager/Instructor, WICR Radio, University of Indianapolis
Kent Kramer, Chief Engineer, Washington D.C. Market, Radio One
Owen Cooper, Student Broadcast Technician, WICR Radio, University of Indianapolis

9-9:50 a.m. • Holiday Ballroom 2
Don’t Sell My License: Staying Relevant at your University
Shrinking budgets and a perception held by some that radio is “dead” anyway makes it more important than ever to prove your relevancy on campus. Learn how to keep your station safe.
Chris Keppler, CBI IT Content Director, General Manager, WZIP-FM, University of Akron
Jasen Sokol, Director, WJCU 88.7 FM, John Carroll University

10-10:50 a.m. • Holiday Ballroom 1
Radio Imaging: A How-To
Learn the approach and steps to produce great radio station imaging. Make your station name stand out through the use of voice, music and sound effects.
John Morris, CBI President, General Manager, 95.7 The Spin, University of Southern Indiana

10-10:50 a.m. • Holiday Ballroom 2
Finding Your Voice with Audio and Radio Production
This workshop session provides a unique identity-centered approach for students to create audio content that matters to them. This session offers a practical approach to creating audio content, a toolkit that invites students to take an interest in the world around them and to work with others who are on the same journey of self-discovery. They will learn how to use sound to express themselves in a variety of ways, and by doing so, find their own voice.
Rob Quicke, Professor and Founder of College Radio Foundation, CollegeRadio.org, William Patterson University

10-10:50 a.m. • Holiday Ballroom 3
College Radio: Navigating through a Post-Pandemic World
Rowan Radio and WSOU examine challenges they faced during COVID in several areas including programming, content creation, staffing, promotions and more. Plus, they will discuss how they addressed those challenges during the height of the pandemic and in the current period.
Derek Jones, Station Manager, Rowan Radio 89.7 WGLS-FM, Rowan University
Leo Kirschner, Assistant Station Manager and Adjunct Professor, Rowan Radio 89.7 WGLS-FM, Rowan University
Kristin Acheson, Promotions Director, 89.5 FM WSOU, Seton Hall University
Ryan Sawyer, Assistant Promotions Director, 89.5 FM WSOU, Seton Hall University

10-10:50 a.m. • Latrobe
Vendor Session: SPINITRON featuring special Guest David Klann
Acclaimed soloist David Klann joins Eva Papp of the SPINITRON trio in an interactive Q&A jam. Bring your questions to see if they can answer on topics including playlists, web, charts, automation, webcast live streams and archives, music licensing, reporting and recognition, and broadcast engineering.
Eva Papp, Sales, Customer and Technical Support, Spinitron
David Klann, Owner/Consultant, Broadcast Tool & Die LLC

10-10:50 a.m. • Ruth
Covering Women’s Sports in 2022
This session will highlight WSOU’s experience operating as the flagship station for Seton Hall’s Division 1 women’s basketball program. We will highlight our experience broadcasting each game live on FM, as well as traveling with the team to away games and tournaments. Also taking “Hall Line, “our 50+ year running men’s basketball call-in post-game show, and implementing it for the women’s team last year. We will also highlight our social media and how we help to promote the team there as well. Additionally discussing our coverage of the Seton Hall Division 1 women’s soccer, volleyball and softball teams. We also will highlight “Coast to Coast,” a podcast we ran to highlight and promote coverage of women’s basketball.
Joe Matthews, Sports Director, 89.5 FM WSOU, Seton Hall University
Jonathan Heite, Assistant Sports Director, 89.5 FM WSOU, Seton Hall University

10-10:50 a.m. • Johnson
Roundtable: Student Radio Managers
Geared primarily towards program directors and station managers, this roundtable discussion is to get students in conversation with each other about the triumphs, trials and tribulations of working in college radio.
Moderator: Kelsey Brannan, Director of Radio, University of Wisconsin-Madison
Moderator: Ben Petruk, CBI Student Representative, Station Manager, 90.3 WMSC, Montclair State University

11-11:50 a.m. • Holiday Ballroom 1
Coaching On-Air Personalities
With the disappearance of small market opportunities and the prevalence of voice tracking, a student must leave college with more polished skills than ever before to start an on-air career in a medium or larger market. The presenters will explain how they coach performance and what a student who is passionate about being on the air needs to know to become a professional air personality.
John Morris, CBI President, General Manager, 95.7 The Spin, University of Southern Indiana
Scott Uecker, General Manager/Instructor, WICR Radio, University of Indianapolis

11-11:50 a.m. • Holiday Ballroom 2
50 Promotions Ideas in 50 Minutes
How do you promote your media outlet? Looking for ideas that have worked for other schools? Bring ideas to the session and take home a few new ones!
Brian Lucas, Director of Radio, 91.7 The Edge, University of Wisconsin Whitewater
Dan Schumacher, General Manager/Faculty Adviser, KTSW-FM 89.9, Texas State University

11-11:50 a.m. • Holiday Ballroom 3
Play-by-Play Basics
From game prep, differences between radio and TV and working with a partner, Baltimore Orioles play-by-play announcer Geoff Arnold brings his multi-decade major league, minor league and college broadcasting experience to help.
Geoff Arnold, Broadcaster, Baltimore Orioles, MASN/Orioles Radio Network

11-11:50 a.m. • Latrobe
Improving your Personal Image for your Media Outlet
Student media members not only have a lot of pressure to perform on air, but also act as faces of media outlets to the university and community. Get a crash course in everyday professionalism skills to make sure you’re not misrepresenting your station outside the studio. Actions you think are acceptable may actually be a disservice to your outlet. Come willing to accept frank advice and learn from the missteps of other student leaders.
Lisa Marshall, WMCO Station Manager/Director of Broadcasting, WMCO 90.7, Muskingum University

11-11:50 a.m. • Ruth
Vendor Session: Reaching Your Audience Where They Are
TuneIn’s Rob Deichert and Andrew Bock will give an overview of the complete landscape of listening options available to consumers today, in addition to what’s coming. We’ll help you understand in greater detail the potential to connect with your existing listeners wherever they are as well as find new ones. Bring your questions about all things digital including smart speakers, connected devices, automotive and more.
Andrew Bock, Chief Industry Evangelist, TuneIn
Rob Deichert, Chief Revenue Officer, TuneIn

11-11:50 a.m. • Johnson
Roundtable: Student Radio Program Directors
This roundtable is for current, past or aspiring program directors. Participants in this roundtable will discuss the programming practices, training and problem-solving techniques used at their stations.
Moderator: Joey Nardone, Program Director, 89.5 FM WSOU, Seton Hall University

1:30-3:20 p.m. • Ruth
DOUBLE LENGTH SESSION: Screenwriting 101: Learn How to Write your Script Today
Veteran writer-producer Rick Dunkle (“Criminal Minds”/”Deputy”) presents the basics on writing for the screen — finding a great premise; developing stand-out characters; the fundamentals of scene structure, and how to execute your script in a timely — and coherent — fashion. Recently appointed Assistant Professor of Practice in Communication and General Manager of UIndyTV at the University of Indianapolis, Rick breaks down everything you need to know to get that great idea out of your head and onto the page.
Rick Dunkle, Communication Faculty and General Manager, UINDY TV, University of Indianapolis

1:30-2:20 p.m. • Holiday Ballroom 1
Theater of the Mind: Setting the Scene (Audio Storytelling)
Want to produce quality audio stories like those you hear on the radio? This session focuses on the techniques which utilize the audio medium to its fullest extent. By incorporating sound elements, music, a visual narrative and securing the right subjects to explain the issues, producers and reporters will create unique, relevant content.
Matthew Cunningham, Faculty Adviser/Station Manager, WCRX-FM, Columbia College Chicago

1:30-2:20 p.m. • Holiday Ballroom 2
Engaging Audiences Through Music: A Conversation with VEVO’s Jordan Glickson
Music continues to be a critical programming element for college and commercial radio stations. But how can college radio stations keep their music-oriented content fresh and relevant in the age of streaming? Jordan Glickson, Vice President of Music and Talent at Vevo, will provide his insight on how student-run stations should think about their music-oriented content and their relationship with artists and labels.
Jordan Glickson, Vice President, Music and Talent, Vevo
John Owens, CBI Vice President, Associate Professor/Faculty Adviser, BearCast Media, University of Cincinnati

1:30-2:20 p.m. • Holiday Ballroom 3
How-To: Membership Drive
Join us for a panel discussion with students, staff, and faculty from Streetsboro High School 88.9 FM and University of Kansas KJHK 90.7 FM discussing their new and old tactics for implementing a membership drive fundraising campaign. They will cover all aspects of a membership drive with topics like marketing, goal setting, on-air pitching, donation software, thank you gifts, customer service etiquette and more.
Bobbi Washechek, General Manager, KJHK 90.7 FM, University of Kansas
Mazzy Martinez, Station Manager, KJHK 90.7 FM, University of Kansas
Bob Long, General Manager, 88.9 WSTB FM, Streetsboro High School
Corey Teuton, Assistant General Manager and Membership Drive Manager, 88.9 WSTB FM, Streetsboro High School

1:30-2:20 p.m. • Latrobe
Play-by-Play Preparation
Calling games on radio, television, or the web is a lot of fun. Those who excel can make play-by-play announcing into a career. But just like the players who work all week leading up to the big game, it’s the preparation for the broadcast that may determine success. Learn how to obtain the information you need from a variety of sources to sound like an expert and how to put it all together into a usable format, so everything is accessible at the right moment.
John Morris, CBI President, General Manager, 95.7 The Spin, University of Southern Indiana
Scott Uecker, General Manager/Instructor, WICR Radio, University of Indianapolis

1:30-2:20 p.m. • Johnson
Roundtable: Women in Broadcast Media
Moderator: Parker Luellen, Executive Director, Viking Fusion, Berry College

2:30-3:20 p.m. • Holiday Ballroom 1
Networking in a Digital World
Networking was a lot easier before the pandemic, but now in a world where there’s still some hesitancy to meet in person, how do you connect with people on a deeper level? Learn how to reach out to hard-to-reach people, how to “meet” with them and how to network creatively in general. Bring your questions about the industry, how to get your foot in the door and how to prepare while you wait for that “big break!”
Dana Schaeffer, Producer, ABC News Radio
Rob Deichert, Chief Revenue Officer, TuneIn

2:30-3:20 p.m. • Holiday Ballroom 2
Navigating and Maintaining Mental Health in College Media
Whether you’re a small part of the team or the station manager, keeping on top of your mental health in these trying times is a struggle. Tara talks about her own self-care and how you can make sure you and your team are OK. A professional therapist will also be on hand to discuss options, tools and techniques that can keep everyone afloat. Want to talk more? Stick around for The Decompression Session roundtable at 3:30 p.m.
Tara Howell, Communications Manager, Baltimore Collegetown Network
Coleen Schrepfer, MD, MS PTChild and Adolescent Psychiatrist, Gladstone Psychiatry and Wellness

2:30-3:20 p.m. • Holiday Ballroom 3
I’m in Charge. Now What?
You’ve become a manager at your student-run media outlet. Congratulations! Now what do you do? How will you set and meet goals? Can you manage a friend without ruining your friendship? Your station’s success, and yours, depends a lot on how you manage others and yourself. This session will cover basic management techniques for student media, from running an effective meeting to establishing priorities to time management. No matter your background or experience, you can be an effective station leader.
Jamie Lynn Gilbert, Associate Director of Student Media and Station Adviser, WKNC 88.1 FM HD-1/HD-2, North Carolina State University
Steven Hames, CBI Secretary, Adviser, Viking Fusion, Berry College
Maddie Jennette, General Manager, WKNC 88.1 FM HD-1/HD-2

2:30-3:20 p.m. • Latrobe
Producing a Sports Talk Show
Learn how to produce a sports talk show from start to finish, including assigning roles, forming outlines, assigning and reviewing interviews and packages, engaging with your audience through social media and post-show production.
Jake Murren, Sports Director, WZIP, University of Akron

2:30-3:20 p.m. • Johnson
Roundtable: Radio Advisers Only
Moderator: Evelina Galova-Iossifov, Adviser, WGUR, Georgia College

3:30-4:20 p.m. • Holiday Ballroom 1
Getting Your First Job in Radio
In a constantly evolving business, it’s important to be well-informed about all that is happening in the media business. Being able to set yourself apart from other graduates and those who are just beginning in the business is important to success. Times are different and with social media being the new paper resume, it’s important to know how to use it to your benefit and what NOT to do, too. This session will help those wanting to break into the industry — and those who have already started — learn how to stand out. Learn from professionals the new ways of doing so in the competitive world of the media business.
John Laur, Jr., Digital Manager, WBAL Radio
Jessica Mills, Talent Acquisition Program Specialist, Cox Media Group
Amelia Ryerse, Host, 98Rock, Baltimore
Moderator: Rodger Smith, Faculty Adviser, WGMU, George Mason University

3:30-4:20 p.m. • Holiday Ballroom 2
The Decompression Session
Follow-up discussion for “Navigating and Maintaining Mental Health in College Media.”
Moderators: Tara Howell, Communications Manager, Baltimore Collegetown Network
Coleen Schrepfer, MD, MS PTChild and Adolescent Psychiatrist, Gladstone Psychiatry and Wellness

3:30-4:20 p.m. • Holiday Ballroom 3
Drone Operation Rules and Regulations plus a Hands-On Experience
Everyone wants a drone, but there are also a lot of risks and rules for their operation. Dave is an FAA licensed commercial drone operator and adviser to the UAV Club at Loyola.  You’ve seen some of his footage in the promo video for the conference. In addition to the do’s and don’ts for operation, Dave will have on hand a store bought and a home-built drone to discuss the options for your budget and media operation. Weather permitting, he will also head outside after the session to show launch and filming with a drone.
David Optiz, Information Security Analyst, Loyola University Maryland

3:30-4:20 p.m. • Latrobe
Vendors Are People, Too
While we all have preferred vendors we may work with because of pricing or ease of purchasing, many advisers aren’t fully utilizing their vendors beyond the quotation. Vendors build relationships with manufacturers and other clients similar to us. In other words: they work with the companies our students are trying to get a job with! This session will be presented by an adviser and two vendors, and will explore how vendors can help with internships, networking, job opportunities, and more. Discussion is welcomed, so please come with questions and share your experiences!
Sean McDonald, CBI Treasurer, Director, Neumann Media, Neumann University
Eva Papp, Sales, Customer and Technical Support, Spinitron
Jessica Shute, Sales, Broadcasters General Store

3:30-4:20 p.m. • Ruth
Engaging Podcasts Using College Knowledge
Are you utilizing the unique knowledge and talent of your college or university community? This session will go beyond simple promotion by exploring ways to develop creative partnerships across departments to develop successful topic driven podcasts which showcase both the college and leaders in an area of expertise.
Matthew Cunningham, Faculty Adviser/Station Manager, WCRX-FM, Columbia College Chicago

3:30-4:20 p.m. • Johnson
Roundtable: College Media at Small Schools
Moderator: Brian Gregory, Assistant Professor and Faculty Adviser, SFC Radio, St. Francis College
Moderator: Anthony Cerulli, President, SFC Radio, St. Francis College
Moderator: Tino Infante-Hernandez, Vice President, SFC Radio, St. Francis College

5:30-7:30 p.m. • Diamond Tavern
Swag Swap Social featuring James Von Lenz
Bring your media outlet’s pens, key chains, stickers and T-shirts to swap at this opening night social event. Network with your peers while scoring free stuff. No swag? No problem! Come and get promo ideas and vendor suggestions so you’ll be ready for next year. Age-appropriate beverages provided on a first-come, first-served basis. Special performance by James Von Lenz!

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Friday, Oct 28

8:30 a.m. – 5 p.m. • Holiday Ballroom 6
Registration and Vendor Exhibition Hall Open
Meet our convention sponsors and get to know their products and services. Plus, pick up your badges, bags and convention goodies.

9 a.m.
Special Program: WBAL studios tour
Check your app and registration for details and to sign up.

9-9:50 a.m. • Holiday Ballroom 1
General Session: Membership Meeting
All CBI members (students and faculty/staff) are encouraged to attend its annual membership meeting. CBI board members will provide updates on the state of the organization and give you an opportunity to share what you want from CBI.
CBI Board of Directors

10 a.m. – noon • Ruth
Resume and Reel Reviews
Sign up at registration or through the app for a 15-minute one-on-one review of your resume and demo reel with 1010 WINS Anchor Glenn Schuck.
Glenn Schuck, Anchor/Reporter, 1010 WINS Radio

10-10:50 a.m. • Holiday Ballroom 1
Thinking about Grad School?
Are you considering graduate school, but not sure where to start? Or, have you started your search, but need to know how to pick the best place for you? Or, are you ready to gather materials and apply? No matter what stage you’re in, learn the best way to take the next steps.
Julie Collins, Assistant Dean, Graduate Admissions and Financial Aid, Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University
Curt Krouse, Assistant Director of Admissions, Degree Completion and Graduate Programs, Neumann University
Bobbi Washechek, General Manager, KJHK 90.7 FM, University of Kansas

10-10:50 a.m. • Holiday Ballroom 2
On Demand: Celebrating your Voice through Podcasting
Ever wonder how your favorite podcasters come up with their unique premise? Some of the most successful podcasts celebrate the specific passion and purpose of hosts, producers while building a loyal audience interested in those subjects. Creating a “uniquely you” show is not always the easiest to do. In this session we will work through a process to help you find your podcast idea and create some potential segments to build a loyal audience.
Matthew Cunningham, Faculty Adviser/Station Manager, WCRX-FM, Columbia College Chicago

10-10:50 a.m. • Holiday Ballroom 3
Care and Feeding of Your Alumni
Your alumni can be a reservoir of knowledge and help for your current media operation, but only if you choose to use them. This session will help with ideas from initial contact to regular communication and dive into reunions and a Hall of Fame.
John Devecka, Operations Manager, WLOY, Loyola University Maryland
Warren Kozireski, General Manager, WBSU, 89.1 The Point, SUNY Brockport

10-10:50 a.m. • Latrobe
Ask the Engineer
Do you have tech questions? FCC questions? Tower questions? Bring them, and all your other engineering mysteries, to be answered in this session.
Drew Pinkney, Radio Consulting Engineer

10-10:50 a.m. • Johnson
Roundtable: I’m in Charge. Now What? For New Advisers
Moderator: Jamie Lynn Gilbert, Associate Director of Student Media and Station Adviser, WKNC 88.1 FM HD-1/HD-2

11-11:50 a.m. • Holiday Ballroom 1
I’m in the Radio Industry. AMA
Bring your questions about preparing for your future, networking, how to capitalize in college, what to do after graduation and how to make a name for yourself while starting from scratch, and branding — which is wildly important right now. Ask a former college broadcaster who made it into the pros and has worked in major markets across the country.
Dana Schaeffer, Producer, ABC News Radio
Andrew Bock, Chief Industry Evangelist, TuneIn

11-11:50 a.m. • Holiday Ballroom 3
Crafting the Audio Essay
Like a traditional written essay, audio essays have a strong place the world of journalism: They can help examine connections to the past, explain our present, and help document our history. And, audio essays have the unique opportunity to use voice to connect with audiences, to lean into the power of sound design, and to transport audiences to other places and other times. The proposed session will guide both new and experienced audio journalists in how to report, structure, and script personal essays as sound-rich audio narratives for podcasts and radio news, including how to think through a strong, relatable thesis that also has news value.
Arionne Nettles, Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University, Lecturer and Director of Audio Journalism Programming

11-11:50 a.m. • Latrobe
Strategic Planning for Student Media
Strategic planning is seldom taught but it is a must-have skill for leaders in any field. Every leader has ideas, but few know how to develop realistic plans to accomplish them. In this session, you’ll learn how to get your leadership team to work together on setting goals and how to create effective plans to achieve them. This session is for student leaders and advisers/instructors.
Greg Weston, CBI Immediate Past President, General Manager, WPTS Radio, University of Pittsburgh

11-11:50 a.m. • Johnson
Roundtable: Faculty and Teaching in Student Media
Moderator: Josh Robinson, Media Production Manager, College of Media & Communication, Texas Tech University

12:30 p.m.
Special Program: Baltimore Ravens Stadium Tour
Check your app and registration for details and to sign up.

1:30-3:20 p.m. • Latrobe
DOUBLE LENGTH SESSION: Getting it Right: Covering trans students in and out of the newsroom
During this session we’ll discuss basic tips on covering trans students in campus media. We’ll talk about some of the specific issues trans students face and suggest some ways to tell those stories. Finally, we’ll offer advice on supporting trans students in the newsroom.
Adelina Cooper, Faculty Adviser, Raider Student Media, University of Mount Union

1:30-2:20 p.m. • Holiday Ballroom 1
Records are Meant to be Played … and Broken
In February 2022, students from WJCU conducted the world’s longest radio interview, garnering worldwide attention and media coverage in the process. The panel will cover planning for a Guinness World Record attempt, how to gain traditional and social media attention, how two students managed to talk to each other for 25.5 hours, and how you can use a world record attempt to benefit your station.
Jasen Sokol, Director, WJCU 88.7 FM, John Carroll University
Zachary Sinutko, Promotions Director, WJCU 88.7 FM, John Carroll University
Collin Kennedy, Co-Producer, 808s & Mixtapes, WJCU, John Carroll University
Emily Davala, On-Air Personality, WJCU 88.7 FM, John Carroll University

1:30-2:20 p.m. • Holiday Ballroom 2
News Coverage Post Pandemic
How has news coverage changed post pandemic?
Lisa Marshall, WMCO Station Manager/Director of Broadcasting, WMCO 90.7, Muskingum University
Glenn Schuck, Anchor/Reporter, 1010 WINS Radio

1:30-2:20 p.m. • Holiday Ballroom 3
Be Fresh and Relevant: Why creating distinctive content is critical to the future of radio
Audiences today have 24-7 access to an infinite amount of customizable audio and video content through their phones. Developing distinctive programming is not only important to the growth of your college station, but it’s also critical for the survival of commercial radio. Come learn what it means to engage your audience in 360 °, tell us about innovative content you’re currently producing and brainstorm ideas that can help your station stand out!
Sean McDonald, CBI Treasurer, Director, Neumann Media, Neumann University
John Owens, CBI Vice President, Associate Professor/Faculty Adviser, BearCast Media, University of Cincinnati
Greg Weston, CBI Immediate Past President, General Manager, WPTS Radio, University of Pittsburgh

1:30-2:20 p.m. • Ruth
Vendor Session: Use Sound Design to Transform Your Storytelling
Learn how to layer natural sound, music and ambiance to craft scenes of interest that elevate your storytelling. By changing how you think of audio production, you can learn how to storyboard and outline so that you can direct your vision and not just produce content.
Jonathan Hurley, Minister of Education, Hindenburg

1:30-2:20 p.m. • Johnson
Roundtable: Web-Only Stations
Moderator: Rodger Smith, Faculty Adviser, WGMU, George Mason University

2:30-4:20 p.m. • Ruth
DOUBLE LENGTH SESSION: Content Analysis: Teach Yourself To Write Any Genre in TV, Film, or Beyond
Hollywood Writer-Producer (“Criminal Minds”/”Deputy”) and College Professor (University of Indianapolis) Rick Dunkle offers his insights on how you can break down any script or piece of content to figure out the essential elements to creating content in a similar vain. Whether you’ve always wanted to learn how to write a crime show, or you don’t know how to turn your idea into the next Star Wars, this seminar will teach you how to emulate the greats while making content that’s uniquely yours.
Rick Dunkle, Communication Faculty and General Manager, UINDY TV, University of Indianapolis

2:30-3:20 p.m. • Holiday Ballroom 1
Getting Started in Public Radio
Learn about the careers available in public radio, and how the system works for students who may be interested in joining. Learn what skills and qualifications are needed to get your foot in the door, and advice on how to make a good impression.
Hannah Copeland, Audio Engineer, National Public Radio

2:30-3:20 p.m. • Holiday Ballroom 2
Teaching and Learning Tools to Keep after the Pandemic
During the COVID-19 pandemic, we all learned new skills and tools to keep in touch and produce content remotely. Which of these tools should we hang on to, for teaching and learning, now that we’re back in person?
Lisa Marshall, WMCO Station Manager/Director of Broadcasting, WMCO 90.7, Muskingum University
Cam Stone, Associate Professor of Practice, Texas Tech University
Brian Gregory, Assistant Professor and Faculty Adviser, SFC Radio, St. Francis College
Anthony Cerulli, President, SFC Radio, St. Francis College
Tino Infante-Hernandez, Vice President, SFC Radio, St. Francis College

2:30-3:20 p.m. • Holiday Ballroom 3
Preparing for an FCC Inspection – Online and In-Person
This panel will answer questions about and discuss the FCC inspection process, including Online Public Inspection File requirements, from both a legal and engineering perspective. It will discuss the FCC technical and administrative rules pertinent to college broadcast stations and identify the most common violations and pitfalls to avoid. It will also cover what types of sanctions the FCC may issue for various violations and what to do if you receive a sanction. Please come prepared with questions.
Sara Hinkle, Attorney, Fletcher Heald & Hildreth PLC
Drew Pinkney, Radio Consulting Engineer
Seth Williams, Attorney, Fletcher Heald & Hildreth PLC

2:30-3:20 p.m. • Johnson
Roundtable: College Radio Music Directors
Moderator: Patrick Ritter, Music Director, 89.5 FM WSOU, Seton Hall University
Moderator: Maddie Jennette, General Manager, WKNC 88.1 FM HD-1/HD-2

3:30-4:20 p.m. • Holiday Ballroom 1
WLOY Alumni Panel: Getting Jobs in Media
WLOY Alumni discuss their success in media and how they got their jobs in entertainment law, radio, TV, film and more.
Steve Vanyo, Associate Attorney and NFL Agent, Zane Management
Matt Weitzel, Host, Assistant Program Director and Promotions Manager, 100.7 WZBA The Bay, Baltimore
Sheila Watko, Host, NBC10 Philadelphia
Katie Kazmierski, Compliance Coordinator, WarnerMedia/Silvercup Studios
Bobby Trosset, Broadcaster, “Ravens Vault” sports podcast
Moderator: John Devecka, Operations Manager, WLOY, Loyola University Maryland

3:30-4:20 p.m. • Holiday Ballroom 2
Working with your University Administration
Does it seem like your university administration doesn’t get the point of college media? You’re not alone. This panel will discuss the difficulties that may arise and strategies that are successful when dealing with administration.
Greg Adamo, Professor, Morgan State University
Warren Kozireski, General Manager, WBSU, 89.1 The Point, SUNY Brockport
Joseph Nardone, Program Director, 89.5 FM WSOU, Seton Hall University
Patrick Ritter, Music Director, 89.5 FM WSOU, Seton Hall University

3:30-4:20 p.m. • Holiday Ballroom 3
Spinning Vinyl: Using Vinylthon as an Exciting Event for Your Radio Station
Now into its eighth year, Vinylthon is the day when college radio stations go all-vinyl to raise money for student scholarships. The event takes place on over 150 radio stations and this session will provide information and advice on how to best run the event on your radio station and maximize the excitement of the event for the benefit of your listeners and those involved in your station and community. Get ready to drop the needle and spin some wax!
Rob Quicke, Professor and Founder of College Radio Foundation, CollegeRadio.org, William Patterson University
Tim Craig, Department Chair, Communication Arts and Professor of Communication, Warner University

3:30-4:20 p.m. • Latrobe
Can You TikTok the News?
TikTok can support the reach, reputation, and relevancy of news organizations. This session will explore how this platform can become a positive experience for media companies and how college journalists can bring new insights and inspiration to the broadcasters they aspire to work for.
Craig Duff, Professor, Northwestern University
Chris Vazquez, Associate producer, TikTok, The Washington Post
Dana Schaeffer, Producer, ABC News Radio

3:30-4:20 p.m. • Johnson
Roundtable: TV/Video Production
Moderator: Steven Hames, CBI Secretary, Adviser, Viking Fusion, Berry College

9-11 p.m. • President’s Suite
Advisers Reception
For advisers only. Join the CBI Board and your peers while enjoying some snacks and beverages.
John Morris, CBI President, Faculty Adviser, 95.7 The Spin, University of Southern Indiana

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Saturday, Oct. 29

9 a.m. – 1 p.m. • Holiday Foyer
Baltimore Record Bazaar
That’s right, we’re bringing the record store to you! Browse the crates and pick up a few new tunes as a Baltimore souvenir! Enjoy free coffee and dig for your favorite artists.

9-9:50 am. • Holiday Ballroom 1
Keeping Your Underwriting Copy Legal
Commercial companies can be a source of funding for your station. Sponsors will want you to talk about them on the air, and in fact the law requires you to identify program sponsors. But you cannot promote them or their products. Explore the fine line between those concepts and learn the dos and don’ts of program underwriting announcements.
David Oxenford, Partner, Wilkinson Barker Knauer LLP

9-9:50 a.m. • Johnson
Roundtable: Queer in Student Media
Plenty of students are involved in college media for a sense of community, but what about our own identities we bring with us? Discuss with other students and staff how to balance and strengthen your authentic self, build and support queer initiatives and strengthen your student media community.
Co-Moderator: Joanna Linares, Station Manager, WPTS Radio, University of Pittsburgh
Co-Moderator: Teaghan Carter, Program Director, 91.7 The Edge, University of Wisconsin Whitewater

10-10:50 am. • Holiday Ballroom 1
Legally Play Music and Pay Artists and Composers on your Radio Station, Webcast and More
If your radio and/or web station plays music, it needs to pay royalties for the copyrights involved. If you have any confusion about what you need to pay and do to be legal and make sure the creators are paid, this session is for you. We will cover the facts and the current legal situation. Bring your questions!
Karyn Ablin, Member Attorney, Fletcher, Heald & Hildreth PLC 
David Oxenford, Partner, Wilkinson Barker Knauer LLP
Jason Stoddard, General Manager, Live365
Katie Beiter, SoundExchange

10-10:50 a.m. • Holiday Ballroom 2
Content Marketing and Growing Your Online Presence
WLOY alumni talk about their experience growing brands and content marketing and how it can help you operation expand its reach. Jordan Hernandez, Associate Director of Content Marketing at Citizen Relations, Joelle Hernandez Senior Business Development Manager at Mediaplanet International, and Linton Hinds, CEO of Maroon Productions will talk about creating and managing brands and content from small campaigns to I Never Knew TV with more than 30 million YouTube views.
Jordan Hernandez, Associate Director of Content Marketing at Citizen Relations
Joelle Hernandez, Content Production & Business Development Manager, Mediaplanet
Linton Hinds, Host and Creator, I Never Knew TV
Moderator: John Devecka, Operations Manager, WLOY, Loyola University Maryland

10-10:50 a.m. • Johnson
Roundtable: Radio Tech
Want to discuss the best ways to do remote and virtual broadcasts? Thinking about converting from analog to AOIP? Want to exchange tips and tricks with others using the same platforms you do? Come to this roundtable with the questions you want to ask and the expertise you want to share.
Moderator: Greg Weston, CBI Immediate Past President, General Manager, WPTS Radio, University of Pittsburgh

11-11:50 a.m. • Holiday Ballroom 1
Ask the Broadcast Lawyers
Attorneys practicing broadcast and copyright law will be available to answer your questions concerning FCC rules, regulations and practices, as well as intellectual property and copyright laws that affect broadcasting. This is strictly a question-and-answer session, so come prepared with your questions.
Karyn Ablin, Member Attorney, Fletcher, Heald & Hildreth PLC 
Sara Hinkle, Attorney, Fletcher Heald & Hildreth PLC
David Oxenford, Partner, Wilkinson Barker Knauer LLP

11-11:50 a.m. • Holiday Ballroom 2
How to Make it and Break it — Then Make it Again — in Hollywood
Hollywood Veteran Rick Dunkle (University of Indianapolis) teaches you exactly how he went from flipping burgers at Dairy Queen in an Indiana town of 16,000 residents to writing and producing for one of the most successful franchises in television history (“Criminal Minds”) in America’s second largest city. He’ll tell you what to do to get there, what not to do to stay there, and how to pull yourself back up if you stumble along the way.
Rick Dunkle, Communication Faculty and General Manager, UINDY TV, University of Indianapolis

11-11:50 a.m. • Johnson
Roundtable: Sales and Strategy
Moderator: Lynn Riggle, CBI Development Director, Adviser, Raider Student Media, University of Mount Union

1 p.m. • Holiday Ballroom 4-5
National Student Production Awards
CBI salutes the best in student video and audio production during the presentation of the National Student Production Awards. The best in student media is being recognized for their work. Come to see and hear the best in student-produced media and/or to accept your award. Thank you to our summer judges and congratulations to the finalists!
Awards Emcee: Sheila Watko, Host, NBC10 Philadelphia