Spotlight: WMCX Monmouth University


Special thanks to Danielle Gerts, general manager, for answering the questions!


Give a little history about your station and where your station is now?

WMCX was started in the 1960s in a closet on the top floor of Monmouth University’s student center. A studio was built in the same place two years later, and we were a 10 watt station (we only reached the parking lot). In 1987 we moved to the frequency we have now (88.9fm) and became a 1,000 watt station. Since then, the station and its popularity has grown immensely. In 2002, the Jules L. Plangere Jr. Center for Communication was built, and that is where WMCX has found its new home. We are the only station on the Jersey Shore that plays “modern rock with an edge,” and recently we have been focusing on highlighting local bands. Just this past May, WMCX celebrated its 40th birthday.

What sets your station apart from other college radio stations?
monmouth1WMCX is different from other college stations because we have not only a local following, but an international one as well. Due to the “listen live” streaming radio feature on the website, we have listeners from Ukraine, Australia, and countless other countries.

Why did you choose to work at the radio station?
I decided to become part of the WMCX family because everyone is so welcoming. I call it a family because truly that is what it is. Sometimes we argue like brothers and sisters, but at the end of the day we all truly love each other and the station. WMCX has become a home away from home for not only me, but all of the members. I cannot think of one person at The X that doesn’t feel the same way.

What’s the craziest thing you’ve ever done for your station?
monmouth2We are currently planning the craziest event for WMCX. On March 13th (Friday the 13th), we are having a 24-Hour Music Fest. Since December, we have booked a total of 24 bands who will all have a one hour slot to play a live set on-air and be interviewed by a member of The X. Everyone attending will be staying awake for all 24 hours … it should be interesting to say the least.

What’s the best part of college radio? And the hardest part?
The best part of college radio is having an outlet to express yourself. The two hours per week that I have my show, I get to play the music that I love, and share it with the community around me. Also, I have made so many of my closest friends at WMCX. College radio is what made my experience at MU memorable. The hardest part of working at the station is having to separate business from fun. I am friends with everyone at the station, but I’m also the general manager. The hardest thing is having to sometimes put friendship to the side for a little while, and think of it as a business relationship.


By |March 5th, 2015|Member News, Spotlight, Station Profile|0 Comments

Student Media in the News


Wofford students start campus radio station

Wofford College students are bringing their love of radio and communications to the Internet with the launch of a new campus radio station.

WOCO Radio officially launches at 7 p.m. Sunday, at The station, in partnership with online radio company Live365, will feature a variety of music, talk shows and event coverage, all student led.

Read more from


Brooklyn College Television and Radio Students to Launch Web-based Miniseries

“The purpose of this series of courses is to give our students the opportunity to create original content from the first time they sit down at a keyboard, and then take that project all the way through to completion,” says Television and Radio Chair Stuart MacLelland. “Our hope is that students get the full aesthetic experience of creating an original series, so that they can transform what they write into an audiovisual program that has meaning and connects with audiences.”

Read more from Brooklyn College.

These radio shows are all talk—in a good way

Video may have killed the radio star, but there is still a devoted group who carry out the craft of talk radio in the modern world. They often go without a face, just a name. They do this not in a faraway place, but right under your feet. From the basement of the New University Union, these disciples of frequency modulation live to be heard. They’re a little group called WHRW 90.5 FM, Binghamton University’s own free-format radio station.

Read more from The Pipe Dream.

Social Networks May Save College Radio
An analysis of 23 university stations in Spain found that college radio embraced social networking – and social networking embraced it back.  In social networks, “university radios maintain their identity associated the sound” because, although they are multimedia platforms, the radios prioritize posting links to audio contents, finds Lucia Casajús at Universitat Jaume I, whose thesis in late January was “University Radios and Social Networks”.
Read more from science blog Science 2.0.

Plus, lots of news on Radio Survivor’s College Radio Survivor.

By |March 3rd, 2015|Broadcasting News, Member News, Webcasting|0 Comments

Board Blog: New talent, new resources, new seasons


Back again for another CBI blog post:

Herbert Jay Dunmore,  CBI Vice President

Herbert Jay Dunmore, CBI Vice President

February is one of those times of year where we’ve felt the momentum of the new years resolutions, predictions and rush of excitement in anticipation for the weeks and months ahead.  The college semester advances at a rapid rate and we count down the days till Spring Break, warmer weather and for people like me, videography/photography. Capturing images in the winter has its place, but doesn’t quite match up to the leaves on trees, orange sun tones and of course the spring summer breeze. More details on that in another blog post.

During this time, the changing of the guard begins to take place in the transition of student leadership.This is exciting time as I enjoy the opportunity to aid students in achieving their post graduation aspirations, especially in the case of juniors and seniors. Its great to revisit and reminisce with graduates on their success milestones and their rising in their career.

Mid-spring semester is also a time where the season is ripe for new talent. It the time where volunteers and members join the team, bring in fresh ideas and form friendships and bonds that last a lifetime. Equally important and exciting are the opportunities to work with new volunteers and members, building skills and producing creative content.

I’m looking forward to the release of new resources that will help to building, enhancing knowledge of topics and techniques related to video production and animation. Be on the look out over the next couple of weeks for resources such as software tutorials, technology reviews and other related content.

There are so many great conversations like these that have taken place during the conference that should be continued through social media. If you haven’t done so already, join the CBI Facebook page. Its great to share experiences like these with other members and students as have been done in previous meetings.

Until next time, here’s a link to an cool hyperlapse that I viewed online. Check it out:

Enjoy the break, be safe and take care.

By |February 25th, 2015|Board Blogs|0 Comments

Student Media in the News


MTVu announces finalists for College Radio Woodie awards

For the first time in show history, nominees will vie for the chunks of wood LIVE in primetime on MTV, with a 60-minute special starting at 9 p.m. on Friday, March 20 from the SXSW Music Festival in Austin, Texas. The jam-packed hour will feature epic performances and appearances by some of the most innovative, influential and groundbreaking artists – from headliners to the underground – while honoring those who made the biggest impact in music over the past year.

For more information and a complete list of nominees, visit the MTVu site.

Radio station coming to SCCC

The radio star is alive. In a matter of months, Sussex County Community College (SCCC) students will be broadcasting their favorite songs over the airwaves throughout the county and over the border into the neighboring states of New York and Pennsylvania.
 Read more from the Sparta Independent.

Former Nashville radio station finds new life as low-power FM

Founders of a forthcoming low-power FM station in Nashville, Tenn., aim to revive the spirit of a Vanderbilt University student-run station that went off the air in 2011 after the controversial sale of its broadcast license.
Read more from Current.

IU Kokomo to pull radio station off air at semester’s end

On Jan. 26, the student-run radio station at Indiana University Kokomo announced on its Facebook page that the university had decided to shut it down. Administrators say the low level of student interest in the station no longer justifies the expense of running it and the related class. The small, but dedicated group running the station says it understands, but still, they want to keep the broadcast going.

Read more from the Elkhart Truth.


Plus: Jennifer Waits from Spinning Indie builds her first FM radio!



By |February 24th, 2015|Broadcasting News, Member News|0 Comments

Spotlight: Bearcast


This week’s spotlight comes from Bearcast at the University of Cincinnati!

Interested in having your student broadcasting group on the spotlight blog? Email Jessica!

By |February 19th, 2015|Member News, Spotlight, Station Profile, Weekly Showcase|0 Comments

Student Media in the News


KTRU Rice Radio returning to FM

On Feb 9, music lovers in Houston rejoiced at the news that KTRU would be back on the airwaves. The station had been off the air, but available online since 2010 when their broadcast tower was sold. After a lengthy application approval with the FCC, KTRU will be assigned a new number on the dial and a new tower.

See more from

KZSC will listen to its history during April alumni weekend

All former Slug Radio Wizards at KZSC are invited to “spin some classics and share personal reflections about their glory days on the air” on those respective dates, at any time between 10 a.m. and 6 p.m. Present tense KZSC staff “will be on hand to document your treasured stories and give flashback tours of KZSC’s redwood outpost,” the announcement that we received promised.

Read more from Radio Survivor.

Plus: College Radio Watch has news on the annual HBCU college radio convention, anniversaries at KDVS and KSPC, and the KUWS documentary.

By |February 17th, 2015|Broadcasting News, Member News|0 Comments

Board Blog: So you want to plan an event?



Amanda Reesman, CBI Student Representative

A lot of people including myself get overwhelmed by the idea of a big campaign. Two years ago I was given the job of Promotions Director at WMUL FM; my first big task was to plan Hair from the Herd. Hair from the Herd is a Locks of Love donation we do every year. My first year was a major learning experience and I want to share what I was taught from then to now.R.A.C.E. is the bread and butter of any public relations campaign. R stands for research, A is for action, C is communication, and E is evaluation.

Research You need to have an idea of what will work and what makes sense. So you need to figure out things like…

1) Cost – let’s face it in a perfect world this wouldn’t matter but in the real world it does. Sometimes we have a budget; other times we don’t. If you have no money that means you have to be creative. You may have to come up with smaller ideas to help raise money; things like a bake sale or March Madness brackets would help you come up with money. Another way to get money to fund your campaign would be sponsorships. If your event is for a nonprofit, companies may receive certain tax breaks. You need to talk with the nonprofit you are working with to see exactly how they do this. Some have the money go straight to their account and you have no access to it. A smaller local nonprofit may agree to give you the money to help with the event after it is has been donated to them if you solicit the donation.

2) Who is your target audience – you should cater to the group of people you want to attract. If you want to collect $10,000, like we do in my campaign class, you wouldn’t be targeting students. However, “Hair from the Herd”, where our main goal is collecting hair for “Locks of Love”, students are a pretty good target audience. A good way to break down audience is by age: Baby Boomers, Gen X-ers, Millennial’s. Most schools also have demographics of the student body listed, like number of students who live on campus and where they are from.

Action So you know what you want to do and you have a target audience. Now it’s time to put your research into Action and find the plan that best fits what you want to do. You’ll need to figure things out some basic things…

1) Location – where is your event going to be? Not all locations are free and sometimes places are willing to help out student groups. Also, your school may have locations that are free for students to rent. For example, Marshall University has several rooms that students may rent at no cost or reservation fee. Be sure to do your research into what place best fits your needs. Another issue is some venues require you to use a caterer from their preselected list, even if you find a business to donate food for the event.

2) Setting a reasonable goal – After you research your target audience and determine an estimated total cost of the event, you must set a reasonable goal. So, if you are targeting students to raise money, a reasonable goal, depending on your school, may be $500. However, if you are targeting Baby Boomers, your goal may be closer to $10,000.

3) Approval – Make sure you get your event approved. If you are holding the event on campus, they may have rules that you must follow when fundraising. Always research fundraising policies and complete the paperwork to make sure your event is legal! For example, “Locks of Love” has a form to make an event an official “Locks of Love” sponsored event.

Communication You must promote your event: if no one knows, no one can attend! Media attention is key to a successful event. Here is a basic break down of what I use.

  • Two Months before
    • Hang Flyers
    • Send out a press release that states the who, what, when, where, and why of the event
    • Social Media announcements (Twitter, Facebook)
    • If you are getting shirt or something else made, get it ordered now.
  • One Month before
    • If you have a production staff, make an in-house promo to run on your station.
  • Two Weeks
    • Re-send the press release that says the event is happening.
    • If you have the ability to do remote broadcast, decide if this is something you would like to do.
  • One Week
    • Rewrite a new press release about the event.
    • Make new posters to hang around campus
    • Make poster to hang at the event- I like to paint them with my staff; they tend to have fun doing it.
  • Night before the Event
    • Send out a Press Release saying it is tomorrow!
  • Day of the Event
    • Be ready for interviews! Have a point person to do all the interviews so you get the message you want across to the media.

Evaluation How did the event do? Did the media cover it? Did you meet your goal? Figure out how the event did and what needs changed for next time — and if there will be a next time.



By |February 11th, 2015|Broadcasting News|0 Comments

Student Media in the News


Cleveland metalheads throw benefit concert for WJCU radio station at Maple Grove

“Let me think. . . . Wow, I started in 1982, so I’ve been on for 33 years,” says Peters, who sounds as if he had added up the years for the first time and was surprised by the tally. “Yeah, that’s pretty crazy — how do you plan for something like that?”

Generations of listeners have bonded over his “Metal on Metal” show, which airs 6:30 to 9:30 p.m. Fridays.

Read more from

KTEQ Is Back on the Air

KTEQ(FM), the campus radio station of the South Dakota School of Mines and Technology in Rapid City, S.D., has returned to the air after a 14-year hiatus. Although the station was programming via Internet streaming during that time, it has returned to the air on its original FM frequency of 91.3 MHz and with the original call letters KTEQ.
Read more from Radio World.

Waynestock 5 benefits WUTK college radio

The music festival showcases several local bands and musicians and every year the proceeds benefit a different organization or cause.

This year’s beneficiary was The University of Tennessee’s college radio station WUTK 90.3 The Rock.

Read more and see a video at Local 8 Now.

By |February 10th, 2015|Broadcasting News, Member News|0 Comments

CBI and SPLC issue statement on college athletic broadcasts

The CBI Board of Directors issues this position statement with the Student Press Law Center on college athletics broadcasts below as a downloadable PDF.

Requests for information may be directed to the Executive Director here.

Statement on athletic broadcasting (PDF).


CBI and SPLC Decry Prohibitions on Student Media Outlets Covering College Athletics

College Broadcasters, Inc. (CBI) and the Student Press Law Center (SPLC) stand behind student media outlets that have lost the ability to offer live game coverage of their schools’ athletic events due to exclusive agreements signed between athletic departments and commercial broadcasters.

Student-run media outlets are a vital part the experiential education offered on college campuses. Restricting or denying student access to high-profile events is both harmful to student development and antithetical to the value of the free exchange of ideas championed at educational institutions.  Many professional sports broadcasters and journalists first developed their skills in student media. Cutting off access to student media outlets not only undermines the academic and co-curricular mission of higher education but also hinders the development of today’s students into tomorrow’s media professionals.

While we understand the economic imperatives behind these agreements, we believe these can exist co-operatively with student-operated broadcasts, which are generally non-commercial in nature. We cannot support contracts with outside entities that restrict the freedoms of student media, particularly when these agreements are made by college administrators only, without considering student opinions.

CBI and the SPLC would like to urge colleges and universities to consider student media outlets when considering broadcast rights agreements with outside entities, and to preserve the rights of student media outlets to cover their fellow students’ athletic events.



By |February 4th, 2015|Resources|1 Comment

Board Blog: Are you indispensable to your community?


Last week, my students prepared for the “historic” blizzard that was predicted to pummel northern New Jersey and New York City with two feet of snow and howling winds. Through two hurricanes, multiple winter storms and a few campus emergencies, WSOU-FM, the station I oversee for Seton Hall University, has developed a reputation as a go-to resource for hyper-local news and information. Community service is what good radio is all about, and at WSOU we provide a training ground and encouraging environment that lets students learn the basics through hands-on experience, including how you help listeners during a weather emergency.


Mark Maben, CBI Development Director

Our experience for this storm was a clear reminder that student electronic media is relevant. What student media outlets do matters to their communities.

As the storm approached, the students who run WSOU prepared for the worst. A team of 13 students was selected to stay at station throughout the storm, for up to 72 hours if necessary. They stocked the station with provisions, created shift rotations, and geared up to provide news, traffic, weather, and loud rock. The students checked in with contacts at municipal and county Offices of Emergency Management. As the storm began on Monday evening, they put their plan into place, reporting on road and transit closings, providing weather forecasts and news updates, all while still playing the heavy metal music WSOU is known for and snowplow drivers apparently love at 2 a.m.

In the end, our market was spared the worst of the storm, but other places – Long Island and eastern Massachusetts for example – did get hammered.

Now, this post isn’t about self-congratulations. Yes, I am proud of my students and how seriously they take serving the public interest. But I write this because regardless of type and reach, student electronic media outlets are just as important to community building and informational awareness as a commercial TV or radio station, the school’s website, or the student newspaper. Helping our communities during emergencies is a role CBI members should embrace. Fortunately, it isn’t that hard to do!

Make sure your media outlet is part of the emergency communication chain for both your campus and your community. Know in advance how you want to cover emergencies. Even if you don’t have a news department or a wire service, there are still plenty of ways your staff can share information with your audience. Sometimes, just being a comforting companion is exactly what your campus or community needs.

When your media outlet is a vital resource to both first responders and the general public, you become an essential service worthy of your institution’s support. So make yourself indispensable! You might be surprised by how much approval and admiration from your school follows.





By |February 4th, 2015|Board Blogs|0 Comments